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Facebook Ads target users on Fb and Instagram based on interests, demographics, and behavior, offering precise audience segmentation. PPC Ads displays on Google search results and across the web, targeting users based on keywords and browsing activity to drive traffic and leads.
Fb Campaigns work by allowing businesses to create targeted advertisement that appear in users’ Facebook and Instagram feeds based on their interests, demographics, and behaviors. PPC Campaigns work by displaying advertisement on Google search results and partner sites, targeting users based on specific keywords and their online activity. Both platforms use bidding systems and algorithms to optimize ad placement and reach.
Use Meta Campaignswhen you want to target specific audiences based on interests and demographics for brand awareness and engagement. Use PPC Campaigns when you need to capture search intent and drive traffic through targeted keywords on search results and relevant websites.
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